3 weeks at the high life channel. I’m finally coming to terms with the fact that survival here means not allowing myself to deconstruct what I’m doing (at least not while I’m doing it), and not to question the ideas we present and represent. So Dylan and I got here just in time for the big trade launch, which for us meant a couple of weeks of playing minions; a couple of weeks of being subjected to the channel’s notion of the “hip modern day urbanites” whom we were supposed to bait in order for the channel to be a success.
Our target market is no younger than 21 and no older than 54, which pretty much implies a lack of growth in the 33 year period between those two ages. We are targeting the hip modern day urbanite. There’s something for everyone here, that is if everyone wants the same things.
The “hip, modern day (?!) urbanite” can easily navigate his or her way around a world with very little visible sky. The hip modern day urbanite bleeds overpriced coffee. The hip modern day urbanite does not climb, in spite of the fact that the whole foundation of a cityscape and its residents is built on climbing: the stairs, riding the elevator, and social and corporate ladders alike. We spend hours hiking, lifting, and we run marathons–that’s what gym memberships are for.
We thrive on the language of sale. Everybody’s out to sell us something, to which we willingly oblige. When no one’s trying to sell us anything it leaves a void, which soon fills with our own suspicions of what we could be lacking and how much of it we’re lacking. It’s always about wanting and when there’s nothing to want it becomes a problem. If you’re up at 4 am you might want to trawl eBay or better yet, flip over to our shopping network and maybe the lack of sleep will make you want to buy some stupid crap you don’t need.
I write scripts selling movies and shows about beautiful people whose problems we could just as easily be going through. These problems usually involve shoes, weight gain, small penises, other beautiful people etc. but what it all boils down to is wanting in an environment where there’s too much to want and not enough ways to actually have.Yet we’re trying to represent the audience for our channel as those who’ve reached a point that allows them to swear by brands, by products, places, and the language of the city. It is in our vocabulary to say we’re tired (easily curable with coffee) but not to say we’re jaded. We recognize centralization but not what we push to the fringes in the process. We see the progress but ignore the blight with eyes turned heavenward at all there is to want and buy.